The Swedish Cancer Society annualy organizes the Pink Ribbon campaign for breast cancer. Companies, organizations and private individuals all over Sweden take part in all kinds of different fundraising activities in the campaign month, which is October. The aim of the campaign is to finance research, increase awareness of breast cancer and arouse public opinion within the breast cancer area.
Of course Up Your Wall supports the Swedish Pink Ribbon campaign for breast cancer. Therefore, during this weekend, 10% of the sales goes directly to the Pink Ribbon campaign.
Read more about the campaign (in swedish): http://www.cancerfonden.se/sv/rosabandet/
Image: Cancerfondens rosa band 2011, design Per Holknekt och Lena Philipsson. Photo: Melker Dahlstrand.